Social Media Marketing

What is meant by social media marketing?

The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.

What skills are needed for social media marketing?

Top 12 Social Media Skills

  • Excellent Communication. The first social media skill you must have is – communication. …
  • Creativity. One of the most important attributes of social media marketing skills is creativity. …
  • Writing Ability. …
  • Content Curation. …
  • Project Management. …
  • Aptitude to Learn. …
  • Marketing. …
  • Flexibility.

Course Curriculum