Funnel Building

What does funnel mean in marketing?

What Is a Marketing Funnel? A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they’re ready to buy your product or service).

Is the marketing funnel dead?

The traditional marketing funnel is dead. … All the stages of the funnel are still there, but they don’t look like they used to. Marketers still have to attract leads, generate interest and engagement, and prompt decisions and action, but not necessarily in that order, and not using the same tactics.

Course Curriculum